Web Content & CRO Specialist - 12 month FTC

We are looking for a Web Content & CRO Specialist to join our team on a 12-month fixed-term basis.

You will manage and implement both executional and strategic initiatives on our public-facing consumer website, experian.co.uk.

You will play an important part in optimising the user experience, promoting engagement, and supporting business growth through digital strategies.

Responsibilities

• You will help manage important customer journeys across experian.co.uk, handling daily requests for new content production, updating live content, and delivering optimisation tests to improve page performance.
• Provide regular updates and analysis on the performance of webpages and end-to-end journeys; report important conversion and engagement KPIs, heatmapping insights, and session replay findings.
• Optimisation Testing: Lead the delivery of the A/B testing roadmap across core paid media journeys.Attend Agile ceremonies (block planning, stand-ups), define test briefs, manage development tickets, and conclude tests with analysis reports.
• Work with Acquisition, CRM, and Product teams to ensure the entire customer journey (from initial touchpoint to conversion) is seamless, relevant, and optimised. This includes aligning on campaign goals, messaging, and landing page experiences, and sharing insights to improve engagement, education, and conversion across channels.
• Content Delivery: Partner with Content and SEO teams to plan and implement their content roadmap for experian.co.uk.
• Project Management: Partner with the Product team on long-term enhancements to ensure new features are effectively represented on experian.co.uk.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

• Experience in an eCommerce or website management role.
• Experience collating and analysing data and producing insights.
• Experience with customer journey optimisation and conversion rate improvement.
• Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools.
• Knowledge of A/B testing methodologies and experience managing test roadmaps.
• Good understanding of different marketing channels (e.g., SEO, Paid Media, CRM) and how they impact website performance.
• Experience using Jira or similar ticket management software.

Desirable

• Basic HTML/CSS knowledge and familiarity with SEO principles and best practices.
• Exposure to tools such as Optimizely, Hotjar, or similar.

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package including discretionary bonus
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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Grade: E/EB9

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