Senior Marketing Data Architect - Remote

Overview

We're looking for a professional with expertise in digital analytics, data integration, and marketing attribution. You will help our team migrate from Adobe Analytics to Customer Journey Analytics (CJA) and build our foundational Adobe Experience Platform (AEP) implementation. You will report into the Sr. Web Marketing Director.

Responsibilities:

• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
• Collaborate with Adobe and team members to establish and improve our AEP foundation.
• Build a marketing attribution model using AEP and CJA insights.
• Guide communication between business and technical teams, translating requirements into data solutions.
• Help develop data engineering pipelines to transform and analyze marketing and customer data.
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.
• Provide guidance on best practices for data governance, privacy, and tagging architecture.
• Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.

• 5+ years of experience in digital analytics, data architecture, or related fields.
• Expertise with Adobe Analytics and Salesforce.
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
• Experience creating marketing attribution models and analyze customer journeys.
• Experience with tag management solutions and data layer design.
• Background in managing CDP implementations.
• Familiarity with AEP and CJA
• #LI-Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Benefits/Perks

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture is people-first, inclusive, and purpose-driven. It is also multi-award-winning. Specifically, it has been recognized as one of the World's Best Workplaces™ 2025 (Fortune Global Top 25) and as a Great Place To Work™ in 26 countries, to name a few. Check out Experian Life on social or explore our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. We list the base pay range for this position above. Within this range, work location and additional factors such as job-related experience, and education determine individual pay. You will be also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.