Senior Director, D2C Audiences

The Senior Director, D2C Audiences will drive our growth and expansion into the Media Network landscape. You should have a history of building and leading successful programs with large, scaled user bases (tens of millions) in creating and delivering value for its business, partners, and consumers.

The Senior Director, D2C Audiences will partner with a variety of stakeholders across Experian business units, including product and technology organizations, in developing a strategy and executing against its roadmap. This role requires a strong background in media network technologies, including adtech / martech platforms, demand and supply-side platforms (DSP's/SSP's), private marketplaces (PMP's)—as well as business and product management acumen, including engagement drivers, audience and taxonomy strategy, sales go-to-market, and business operations. You will report to the Vice President, CRM.

What you will do:

• Partner with senior leadership, internal and external stakeholders to develop and implement the Experian Media Network strategy
• Work cross-functionally with product, technology and business teams to lead the strategy, implementation and management of:
  • Signal generation and tagging across properties
  • Audiences and taxonomies
  • Relevant ad and marketing technology platforms to support first and third-party audience orchestration efforts
  • Rewards programs to drive on-going user engagement and monetization for both first and third-party use-cases
  • Data permissioning, data privacy, opt-in/out compliance
  • Measurement and attribution capabilities
• Lead sales go-to-market strategy and playbook; support sales and client teams in external facing capacities where needed
• Serve as SME in data use-cases, data privacy, and data permissibility relating to the Media Network, leading usage scenarios with technology, business, legal, and compliance teams

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

• 10+ years of experience in adtech, retail / media network related roles; DSP, SSP, and PMP platforms
• Experience in leading successful cross-functional team outcomes with product, technology, business, legal and compliance teams
• Business and technical acumen; can command a room with leadership, sales and technical teams
• Strong experience in the development of business cases and financial forecasts, and managing delivery against plan; supporting P&L responsibilities
• Strong analytical background, expertise in storytelling and the intersection of data to business outcomes and action
• Strong experience with the Product Operating Model (POM), utilizing OKRs and leading product, design and technology teams to deliver against roadmap

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. Innovation is an important part of Experian's DNA and practices, and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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