Inbound Marketing
- Bogota
- Marketing and Communications
- Permanent
- Hybrid
- Full Time
This vacancy has now expired. Please see similar roles below...
Propósito del cargo:
Desarrollar la estrategia de Inbound Marketing con la finalidad de posicionarnos en los territorios de marca e impactar en objetivos del negocio: leads cualificados y revenue.
Llevar control de la distribución del contenido a través canales propios y orgánicos como Blog, página web, RRSS e email.
Gestiona la creación de contenido relevante, optimizando la presencia de la marca y los productos.
Liderar la investigación de palabras claves, la presencia en RRSS y la búsqueda de nuevos canales donde se pueda crecer orgánicamente con la finalidad de impactar en objetivos del negocio.
Analiza métricas, se adapta a tendencias y colabora para fortalecer la visibilidad y el engagement. Fuertes habilidades creativas y analíticas para creación de contenido en diversos formatos.
Entregables:
- Reportes sobre KPIs y métricas del negocio
- Planeación estratégica de medios ganados, y su relación con canales pagos y propios.
- KeyWord research
- Plan y parrilla de contenidos
- Calendario/cronograma de eventos
- Definiciones de historias de usuario
- Documentación de procesos.
Responsabilidades del cargo:
- Consecución de los objetivos del negocio: lead cualificados y revenue.
- Posicionamiento en territorios de marca.
- Control de presupuesto de acciones de marketing.
- Seguimiento y control de métricas del negocio.
- Crear y ejecutar estrategias sólidas de optimización para motores de búsqueda (SEO) para mejorar la visibilidad orgánica de la marca y sus soluciones.
En Experian, transformamos datos en oportunidades reales. Somos una empresa global de tecnología y analítica, presente en 32 países y con un equipo diverso en toda LATAM, enfocados en innovar y colaborar para crear soluciones que mejoran la vida de las personas.
Trabajamos en equipo, escuchando opiniones diferentes y apoyándonos para lograr metas exigentes. Celebramos los logros que tienen impacto directo en nuestros clientes y comunidades. En Experian, tu trabajo puede abrir el acceso al crédito a más personas, proteger a empresas de fraudes o desarrollar tecnología para sectores como salud, automotor y marketing. El impacto es tangible y medible.
🚀 Si buscas un entorno donde la tecnología, los retos y el crecimiento profesional sean parte del día a día, en Experian LATAM puedes dejar huella y construir el futuro con nosotros.
¿Qué estamos buscando?
Buscamos una persona con conocimientos sólidos y experiencia en Digital, específicamente en canales orgánicos (SEO, content marketing, RRSS, email marketing, etc) para impulsar la adquisición de leads cualificados y revenue y el posicionamiento de marca. Esta persona debe tener las siguientes habilidades:
- Habilidades creativas para generar contenido innovador y atractivo.
- Habilidades analíticas avanzadas para interpretar datos y tomar decisiones informadas.
- Excelentes habilidades de comunicación y colaboración para trabajar con equipos multidisciplinarios.
- Conocimiento en herramientas como SemRush, GA4, Tableau, Powerbi, Looker Studio, Adobe Analytics etc.
- Ideal conocimientos en creación de embudos y modelos de atribución de marketing
Educación: Profesional en Marketing, Publicidad, Administración de Empresas o carreras afines.
Experiencia: Más de tres años de experiencia comprobada en inbound marketing, gestión de canales propios y ganados y optimización de rendimiento y estrategias fullfunnel. Experiencia demostrada en marketing de contenidos, SEO, Social Media, email marketing y gestión de canales digitales.
Conocimientos técnicos requeridos:
- Conocimiento y experiencia haciendo uso de la AI.
- Conocimiento profundo en inbound marketing: SEO, Email marketing, Social Media.
- Fuertes habilidades analíticas para evaluar el rendimiento y optimizar estrategias.
- Conocimientos en diversos formatos digitales
- Amplias habilidades en KeyWord Research y SEO onpage.
- Conocimiento del funcionamiento de los algoritmos de plataformas como Meta, TikTok, LinkedIn, entre otras.
- Conocimientos en Google Analytics (GA4), Google Trends, Google Search Console, SEMrush, HRef, Adobe Analytics, etc.
- Ideal conocimiento en implementación de pixels, eventos, tags de conversión (Google Tag Manager y/o Adobe Tag Launch).
Idiomas: Preferiblemente Inglés B1 o >
🌟¿Por qué elegir Experian?
Innovación constante: Aquí tus ideas impulsan el cambio.
✔️Desarrollo profesional: Formación, certificaciones y mentoría para tu crecimiento.
✔️Equilibrio real: Flexibilidad, bienestar y trabajo en equipo.
✔️Impacto global y regional: Lo que haces aquí transforma vidas en toda LATAM y el mundo.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Explora la reconocida cultura de Experian, donde “las personas son lo primero”
Ser parte de Experian es emocionante. Cada día trae nuevos desafíos, oportunidades y formas de hacer lo que mejor sabemos: aprovechar nuestras tecnologías innovadoras y datos para trabajar de maneras nuevas y sorprendentes. Todo reunido en un solo pensamiento: Descubre lo inesperado.
Saber másRecommended Jobs
Salary
Location
Heredia, Costa Rica
Experience Level
Not Applicable
Employment
Permanent
Location
Heredia
Role Type
Hybrid
Schedule
Full Time
Department
Data Management
Brand
Experian
Remote working available
No
Description
Job description Job DescriptionWe are seeking a dynamic Senior Program Manager to support and lead key strategic initiatives across DE&A. This individual will partner closely with DE&A team leads to t
Reference
8ab68d50-9c3d-489c-88e0-cb5168525ed3
Expiry Date
01/01/0001
Salary
Location
United States
Experience Level
Mid-Senior Level
Employment
Permanent
Location
United States
Role Type
Home
Salary Range
$71,640 - $124,176
Schedule
Full Time
Department
Marketing and Communications
Brand
Experian
Remote working available
Yes
Description
Experian Consumer Services (ECS) is hiring a Senior UX Content Strategist to join our Customer Experience team. You will collaborate with a cross-functional product team to create experiences that del
Reference
6f029634-5b2b-460d-b8c3-73eef05c1a98
Expiry Date
01/01/0001
Salary
Location
Costa Mesa, United States
Experience Level
Not Applicable
Employment
Permanent
Location
Costa Mesa
Role Type
Home
Salary Range
$153,075 - $275,535
Schedule
Full Time
Department
Marketing and Communications
Brand
Experian
Remote working available
No
Description
We are looking for an experienced analyst relations professional to join our team. You will be responsible for building and maintaining relationships with market analysts and influencers to increase a
Reference
1d328271-e631-49fd-9a9b-fc2b11825896
Expiry Date
01/01/0001
Salary
Location
Heredia, Costa Rica
Experience Level
Mid-Senior Level
Employment
Permanent
Location
Heredia
Role Type
Hybrid
Schedule
Full Time
Department
Legal & Compliance
Brand
Experian
Remote working available
Yes
Description
What you'll doAs an Information Security Control Assurance Manager, you will lead a team evaluating security controls for both on-premise and cloud processes to mitigate risks and ensure compliance wi
Reference
abacf665-f688-4896-9878-b8f03e27a0f4
Expiry Date
01/01/0001
Salary
Location
United States
Experience Level
Not Applicable
Employment
Permanent
Location
United States
Role Type
Hybrid
Salary Range
$71,640 - $124,176
Schedule
Full Time
Department
Information Technology & Systems
Brand
Experian
Remote working available
Yes
Description
At Experian, our UX Design team crafts user-centered and delightful digital experiences. As a Product Designer, you'll help shape consumer-facing web and mobile financial products. You'll collaborate
Reference
35e8778e-12a5-4674-b5af-7c71947447f6
Expiry Date
01/01/0001
Salary
Location
Blumenau, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Blumenau
Role Type
Home
Schedule
Full Time
Department
Product Development
Brand
PagueVeloz
Remote working available
No
Description
Você irá atuar no desenvolvimento e manutenção de soluções backend em nuvem, com foco em escalabilidade, alta disponibilidade e otimização de recursos. Além de contribuir tecnicamente, esperamos que v
Reference
58f2547a-c1f4-4b84-9378-33e79a781501
Expiry Date
01/01/0001
Salary
Location
Hyderabad, India
Experience Level
Not Applicable
Employment
Permanent
Location
Hyderabad
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
We are looking for a passionate Data Engineer to join our agile team.You will be #LI-hybrid (Hybrid work schedule) based in Hyderabad and reporting to Director Engineering.You will help build high-qua
Reference
b2863e89-beb4-4d57-b816-15cb31d7b610
Expiry Date
01/01/0001
Salary
Location
Hyderabad, India
Experience Level
Not Applicable
Employment
Permanent
Location
Hyderabad
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
You will be #LI-hybrid based in Hyderabad and reporting to Director Engineering.You will be working as part of an existing agile team to develop quality solutions within required deadline.Collaborati
Reference
592b0d3a-fb85-4698-803c-9d34ca0ef0d1
Expiry Date
01/01/0001
Salary
Location
Hyderabad, India
Experience Level
Not Applicable
Employment
Permanent
Location
Hyderabad
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
You will be #LI-hybrid based in Hyderabad and reporting to Director Engineering.You will be working as part of an existing agile team to develop quality solutions within required deadline.Collaborati
Reference
28458d3f-6940-4044-b9be-e796d4aee70c
Expiry Date
01/01/0001
Salary
Location
Hyderabad, India
Experience Level
Not Applicable
Employment
Permanent
Location
Hyderabad
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
You will be #LI-hybrid based in Hyderabad and reporting to Director Engineering.Working as part of an existing agile team to develop quality solutions within required deadline.Collaborating effectivel
Reference
d176a755-fecd-49a2-93b6-09bab5f317f9
Expiry Date
01/01/0001
Salary
Location
Heredia, Costa Rica
Experience Level
Internship
Employment
Permanent
Location
Heredia
Role Type
Home
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
Our Global Site Reliability Engineering team is looking for a high school intern to join our team for a 2-month internship focused on administrative and operational support. This role is ideal for a s
Reference
0bf265e0-80b7-45b1-9af8-f124b7ff4510
Expiry Date
01/01/0001
Salary
Location
São Carlos, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Carlo
Role Type
Hybrid
Schedule
Full Time
Department
Project Management
Brand
Serasa Experian
Remote working available
No
Description
The HR Project Specialist - Talent and Learning will play an integral role in ensuring the effective delivery and embedding of global Talent and Learning Programmes in their early stages. Programmes s
Reference
12e70535-6188-4bf4-a20b-b562781dfaa4
Expiry Date
01/01/0001
Salary
Location
Heredia , Costa Rica
Experience Level
Not Applicable
Employment
Permanent
Location
Heredia
Role Type
Home
Schedule
Full Time
Department
Customer Service
Brand
Experian
Remote working available
No
Description
Collaborate with teams to support operational analysis and delivery of data insightsYou will contribute to key operations including establishing and reviewing KPI's, SLA's, thresholds, and escalation
Reference
729fc0fa-a908-4305-a4e2-75152bd5e07e
Expiry Date
01/01/0001
Salary
Location
London, England
Experience Level
Not Applicable
Employment
Permanent
Location
London
Role Type
Home
Schedule
Full Time
Department
Analytics
Brand
Experian
Remote working available
No
Description
We are seeking a skilled and motivated Dark Web Data Analyst to join our dynamic team reporting into the Dark Web Supervisor. As a Dark Web Data Analyst, your primary responsibility will be to colle
Reference
13072c40-fd28-4ac1-8a02-ad841afcb11e
Expiry Date
01/01/0001
Salary
Location
Nottingham, England
Experience Level
Not Applicable
Employment
Permanent
Location
Nottingham
Role Type
Hybrid
Schedule
Full Time
Department
Legal & Compliance
Brand
Experian
Remote working available
No
Description
Support the Global Head of GRC Enablement, Data and Technology Risk in overseeing and governing risks associated with data and technology across Experian. This includes driving improvements in risk op
Reference
937d9f23-39ff-4c8c-9deb-8dc2b1f39888
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Hybrid
Schedule
Full Time
Department
Product Management
Brand
Serasa Experian
Remote working available
No
Description
Mova é a solução Credit as a Service (CaaS) da Serasa Experian. Nossa missão é democratizar o acesso ao crédito, conectando originadores, investidores e tomadores por meio de tecnologia, dados e intel
Reference
0d08e03f-8930-4574-b254-77b3cb567fa8
Expiry Date
01/01/0001