Digital Marketing Specialist

Experian’s Integrated Marketing team is seeking a detail-oriented digital marketing specialist to support the strategy, execution, and optimization of industry and vertical-focused web experiences. You will focus on microsite management, SEO performance, content governance, and analytics across Experian’s B2B web ecosystem. 

In this role, you will be responsible for ensuring consistent execution, performance optimization, and governance across multiple B2B digital properties. Reporting to the Director of Digital Marketing, you will collaborate closely with cross-functional partners to deliver scalable, high-performing web experiences that support business growth and engagement. 

Your responsibilities will include: 

• Own microsite strategy and execution across B2B industry and vertical websites, ensuring cohesive user experiences and measurable business outcomes  
• Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation  
• Drive SEO strategy and technical optimization projects for industry-focused web properties to improve organic visibility and competitive performance 
• Oversee digital content alignment and governance across NA web properties, partnering with internal subject matter experts and digital governance teams 
• Support campaign enablement by partnering with demand generation and vertical market teams to execute targeted engagement initiatives that drive qualified traffic and leads 
• Manage web analytics and reporting, tracking KPIs and delivering actionable insights to improve engagement, lead flow, and SEO impact 
• Support digital execution efforts including website updates, page builds, and coordination of web-related initiatives as needed 
• Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption 

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

• 3+ years’ experience in digital marketing + SEO/GEO-focused roles
• Hands-on experience managing or supporting B2B websites, microsites, or industry-focused digital content
• Strong understanding of SEO strategy, technical optimization, and content performance best practices
• Experience with web analytics and reporting tools such as Adobe Analytics or Google Analytics
• Familiarity with digital governance, accessibility standards, and brand compliance in enterprise environments
• Strong organizational skills with the ability to manage multiple web initiatives simultaneously and execute with attention to detail

This is a remote role in Costa Rica. No relocation available.

Culture at Experian. Our uniqueness is that we value yours.

Experian's culture, people, and environments are main differentiators. We take our people's agenda very seriously. We focus on what matters; diversity and inclusion, work/life balance, flexible work, development, engagement, collaboration, wellness, rewards and recognitions, volunteering... the list goes on!

Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a successful, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is necessary to our purpose of creating a better tomorrow. For us, this is The Power of YOU and it ensures that we live what we believe.

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