Digital Marketing Director (Remote)
- Marketing and Communications
- Permanent
- Home
- Full Time
- $153,075 - $275,535
- Schaumburg
This vacancy has now expired. Please see similar roles below...
The Digital Marketing Director will lead the digital marketing plan for Experian Automotive. This roll will work with marketing, product marketing and cross-BU digital teams to develop the digital approach and ongoing plan. The digital marketing manager will execute all digital marketing including websites, SEO, SEM/PPC, social, email, content marketing and analytics by developing and achieving clear goals for engagement, leads and retention. You will report to the Head of Marketing, Experian Automotive.
Responsibilities:
- Work with our teams and outside agencies in forming the digital marketing plan to improve user experience.
- Manage the website. This includes developing a plan to update website and ongoing maintenance plan working in a CMS including updating taxonomy, loading videos, blog posts, images, integrating 3rd party platforms and creating new pages including writing/editing web content for new pages.
- Develop SEO plan to maximize the volume of inbound organic traffic from search engines to our website.
- Create plan to manage SEM, working with our teams and 3rd parties, to maximize Return on investment.
- Develop overall email marketing plan. Create emails in Eloqua and working with and managing email databases.
- Manage social networks including writing and editing social posts and posting content to LinkedIn, Twitter and Facebook.
- Develop content marketing asset creation and distribution plan including video content best suited for target markets.
- Use analysis to evaluate end-to-end customer/user experience across multiple digital channels and customer touch points.
- Evaluate digital channel performance to measure performance including A/B testing and digital marketing campaigns and assess against goals (Return on investment and Performance Indicators).
- Create MQL tracking by working with marketing team and sales operations team to develop plan for how to track marketing qualified leads all the way through the sales funnel.
- Identify creative growth strategies including evaluation of digital insights, and optimize spend and performance based on the insights
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
- Undergraduate degree in Marketing or equivalent work experience
- At least 10 yrs of work experience in a marketing department working in the digital space
- Demonstrated knowledge of Eloqua, Salesforce.com, Content Management Systems, social media platforms
- Demonstrated analytical skills
- Comfortable in team-oriented atmosphere
- Proficient in Microsoft excel (can maintain complex spreadsheets) and PowerPoint
Perks:
- Lucrative overachievement plan
- Experian Elite – Annual trip for Top Performers
- 15 days of vacation accrual annually, five sick days, two volunteer days
- Wellness plans, online discounts, employee discounts, pet insurance and more
- Employee stock purchase program and 401K matching and immediate vesting
Our uniqueness is that we celebrate yours. Experian's culture and people are main differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote
This is a remote role.
Explore Experian's award winning 'people first' culture.
Being part of Experian is exciting. Every day brings new challenges, new opportunities, new ways for us to do what we do best: using our innovative technologies and data to work in new and surprising ways. All brought together in a single thought: Discover the Unexpected.
Learn moreRecommended Jobs
Salary
Location
Blumenau, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Blumenau
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
PagueVeloz
Remote working available
No
Description
Qualificações: Conhecimentos sólidos em fundamentos dos testes de software; Experiência com ferramentas de automação de testes como Cypress e Postman; Experiência na execução de testes funcionais m
Reference
be51cbc7-03fc-4198-bcaf-7f0e8e578fe2
Expiry Date
01/01/0001
Salary
Location
Blumenau, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Blumenau
Role Type
Home
Schedule
Full Time
Department
Product Development
Brand
PagueVeloz
Remote working available
No
Description
Como será o seu dia a dia:Atuar junto ao time de desenvolvimento, entregando novas features, melhorias e correções de bugs, sempre prezando pelos padrões de qualidade e boas práticas;Irá participar de
Reference
85a08df2-5189-4524-aaf1-dfaf6d848bec
Expiry Date
01/01/0001
Salary
Location
United States
Experience Level
Mid-Senior Level
Employment
Permanent
Location
United States
Role Type
Hybrid
Salary Range
$133,109 - $239,596
Schedule
Full Time
Department
Information Technology & Systems
Brand
Experian
Remote working available
Yes
Description
As a member of Experian's Global Security Office (EGSO)/Cyber Fusion Center (CFC), you will respond, contain, escalate, investigate, and coordinate mitigation of security events relative to anomalies
Reference
94d7f1db-ce42-47bb-929f-8118b3c53dd9
Expiry Date
01/01/0001
Salary
Location
United States
Experience Level
Not Applicable
Employment
Permanent
Location
United States
Role Type
Hybrid
Salary Range
$115,747 - $208,344
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
Yes
Description
We are looking for a Staff Software Engineer with a platform mindset to help shape the future of our enterprise-wide Data, Analytics, and AI/ML platform capabilities.This role is not focused on buildi
Reference
8dd745f5-dd32-4bed-a9c1-6801a53a2ab6
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Hybrid
Schedule
Full Time
Department
Product Management
Brand
Serasa Experian
Remote working available
No
Description
Gestão de backlog do produto;Definir claramente os critérios de aceite e garantir que as histórias estejam completas, claras e compreensíveis;Visão estratégica do Produto - Desenvolver e comunicar de
Reference
9b5762cc-e5ca-4b45-9524-691ffb477da1
Expiry Date
01/01/0001
Salary
Location
Heredia, Costa Rica
Experience Level
Mid-Senior Level
Employment
Permanent
Location
Heredia
Role Type
Hybrid
Schedule
Full Time
Department
Customer Service
Brand
Experian
Remote working available
Yes
Description
Our Client Onboarding Consultant will report to Experian Health, and manage the setup of clients, users, products and payers, based off contract, Statement of Work and Sales to Implementation. You wil
Reference
c337f5dd-cc9a-4526-94bb-3e9c21706536
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Hybrid
Schedule
Full Time
Department
Marketing and Communications
Brand
Serasa Experian
Remote working available
No
Description
Apoiar no planejamento e execução de campanhas 360°.Criar e otimizar conteúdos para canais digitais e institucionais.Gerenciar mídias sociais da TEx (Planejamento e Execução).Monitorar KPIs e elaborar
Reference
245a876a-ca6c-4d43-8eb8-07d6a973c533
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Hybrid
Schedule
Full Time
Department
Analytics
Brand
Serasa Experian
Remote working available
No
Description
Estamos procurando uma pessoa Analista Cientista de Dados Sênior para se juntar à nossa equipe.A pessoa candidata ideal terá experiência significativa em análise de dados, modelagem estatística e mach
Reference
8a4808d5-b504-4af4-9779-eb616f7cf12c
Expiry Date
01/01/0001
Salary
Location
São Carlos, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Carlo
Role Type
Hybrid
Schedule
Full Time
Department
Sales & Business Development
Brand
Serasa Experian
Remote working available
No
Description
Responsável pela análise e cadastro de processos judiciais nos quais a empresa é parte, garantindo o correto registro e acompanhamento das ações. Atua na coleta de subsídios e documentos necessários p
Reference
a162bba5-e523-4dab-b889-10304cafdfdf
Expiry Date
01/01/0001
Salary
Location
Heredia , Costa Rica
Experience Level
Not Applicable
Employment
Permanent
Location
Heredia
Role Type
Hybrid
Schedule
Full Time
Department
Sales & Business Development
Brand
Experian
Remote working available
No
Description
Experian's credit services business unlocks the power of data to create opportunities for consumers, businesses and society. We gather and analyze data in ways others can't. We help individuals take f
Reference
e1583f6f-6171-4da8-bdb6-ef997ea27128
Expiry Date
01/01/0001
Salary
Location
United States
Experience Level
Associate
Employment
Permanent
Location
United States
Role Type
Home
Salary Range
See Pay Range
Schedule
Full Time
Department
Sales & Business Development
Brand
Experian
Remote working available
Yes
Description
The Client Executive will have the responsibility in a named account environment generating revenue growth and managing Credit Union client relationships. You will develop and maintain close alliances
Reference
3d977400-feb2-46d6-86e4-3b8256313967
Expiry Date
01/01/0001
Salary
Location
Santiago, Chile
Experience Level
Not Applicable
Employment
Permanent
Location
Santiago
Role Type
Hybrid
Schedule
Full Time
Department
Sales & Business Development
Brand
Experian
Remote working available
No
Description
Descripción del trabajoResponsable de ofrecer y vender los servicios de la empresa a los clientes de la cartera y segmento asignado, detectando sus necesidades con el fin de contribuir al cumplimiento
Reference
02e9befa-779e-4f6e-8791-528be0eece1f
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Home
Schedule
Full Time
Department
Customer Service
Brand
Serasa Experian
Remote working available
No
Description
Quais serão suas principais responsabilidades?Nesta posição você se tornará parte integrante de nossa equipe de Customer Experience com foco no sucesso do cliente no uso das nossas soluções de prevenç
Reference
08071f3a-6a81-4796-8ad3-e73a1e20da1a
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Not Applicable
Employment
Permanent
Location
Sao Paulo
Role Type
Home
Schedule
Full Time
Department
Product Development
Brand
Serasa Experian
Remote working available
No
Description
Desenvolver e evoluir um aplicativo mobile fortemente escalável com Flutter, focado em fluxos que permitem a autenticação do usuário a plataforma, como login, cadastro, recuperação de conta, prova de
Reference
9d21015b-a657-48f3-9f53-8daf9bd1cbab
Expiry Date
01/01/0001
Salary
Location
London, England
Experience Level
Mid-Senior Level
Employment
Permanent
Location
London
Role Type
Hybrid
Schedule
Full Time
Department
Marketing and Communications
Brand
Experian
Remote working available
No
Description
We're looking for a Senior Performance Manager to join the eCommerce team. You will optimise and personalise the commercial performance and customer experience of all pages that sit across Experian's
Reference
a2df64d3-e67e-4e81-8a2c-85b7d44bfaef
Expiry Date
01/01/0001
Salary
Location
Hyderabad, India
Experience Level
Not Applicable
Employment
Permanent
Location
Hyderabad
Role Type
Hybrid
Schedule
Full Time
Department
Product Development
Brand
Experian
Remote working available
No
Description
We are looking for an experienced Senior Full Stack Software Developer to develop web applications, microservices, REST APIs, and other software solutions using a variety of modern technologies.You wi
Reference
e3780f2c-bfa9-4706-a238-bbf33a859e2e
Expiry Date
01/01/0001