Brand Marketing Director – Experian Consumer Services

Who we are

Experian Consumer Services UK&I (ECS) is the consumer division of global data and fintech group Experian. We’re responsible for the direct-to-consumer credit business, helping consumers take control of their financial health and support their journey through life’s big moments. We’re constantly striving to innovate and make things better for our consumers – whether that’s helping them to improve their credit score, spotting personalised opportunities to save money, or working with our partners to secure the best possible credit card, loan, or re-mortgage deals.

Key Responsibilities:

1. Brand Strategy and Positioning

• Brand platform: ownership of brand positioning, strategy and brand metrics.
• Marketing planning: own articulation of overall Marketing strategy, planning and deliverables (annual and quarterly).
• Define and evolve our brand strategy to drive distinctiveness, relevance, and long-term value.
• Act as brand guardian, ensuring consistent and high-quality representation across all channels and functions.
• Collaborate cross-functionally to embed brand strategy into product, customer experience, other marketing functions and internal culture.

2. Integrated marketing and campaigns

• Campaign management: responsible for the strategy, execution, media and performance of TTL campaigns (start and end date).
• Lead the development and execution of TTL brand campaigns across paid, owned, and earned media.
• Oversee end-to-end comms planning, partnering with CRM, and digital teams to ensure cohesive messaging.
• Work closely with performance marketing, eCommerce, CRM, and product marketing to align brand and acquisition activity.

3. Content, social and creative

• Social and PR: Drive brand awareness and consumer engagement of core products.
• Content creation and design: own internal design and content studio to create marketing assets for consumer touch points.
• Own the content strategy, leading the creation of powerful, engaging brand narratives across all platforms.
• Oversee the social media strategy, ensuring channel plans drive reach, engagement, and advocacy.
• Manage, and grow, our internal creative studio to deliver exceptional brand assets and campaign execution adopting both traditional and AI driven tools effectively.

4. Customer Insight & Measurement

• Customer insights: own all customer insights and tracking studies (brand metrics, NPS, System 1, User Zoom etc).
• Champion customer understanding by integrating insight into all aspects of brand and creative development.
• Establish clear KPIs for brand health and campaign effectiveness; ensure continuous learning and optimisation.
• Work with research and analytics teams to measure brand impact and drive data-informed decisions.
• New propositions: lead new prop research, customer articulation and positioning across all touchpoints.

5. Team and Agency Management

• Team Leadership: Leading a team of > 15 across strategy, brand/campaigns, PR/Social and Design
• Budget/Agency Management: Owning the brand/media relationship and budget. Securing retainers and ensuring that we have the right agency structure in place to drive success.
• Lead, inspire, and grow a high-performing brand marketing team, including social, content, insight, and creative studio leads.
• Collaborate with senior stakeholders across marketing, product, tech and business leadership.
• Drive operational excellence, budgeting, effective processes and agency management within the brand marketing function.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

What You Will Bring to the Role

• Extensive experience in building a brand strategy, campaigns and planning plus leading team to execute fully through the line.
• Strong track record in developing and executing integrated brand campaigns that deliver measurable impact.
• Customer focused – ensuring identifying the needs of the customer through insights and customer segmentation to ensure that we are evolving to a benefit led model.
• Ownership of multi-million pound media budget to drive brand metrics.
• Excellent negotiation and communication skills.
• Ability to work collaboratively with cross-functional teams. Builds strong, and effective relationships across organisation and with agency partners.
• Deep understanding of market trends, consumer behaviour, and brand positioning.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Deep understanding of customer insight, brand measurement, and the role of brand in driving commercial success.
• Exceptional storytelling, creative judgment, and communications planning capabilities.
• Experience leading in-house content, social, and creative teams.
• Strong leadership, communication, and stakeholder management skills across matrix organisation and matrix partners.
• Proven track record of leading and inspiring leadership teams to be best in class.

What We Offer

• A leadership role with real impact and visibility across the organisation.
• Opportunity to shape and grow an ambitious brand during a transformational phase.
• A collaborative and creative culture that values innovation and bold thinking.

Our uniqueness is that we truly celebrate yours. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian’s strong people first approach is award winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Internal grade: EB6

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