Director of Product Management – Digital Marketing & Automotive Insights - Remote

We are looking for an experienced Director of Product to lead execution of data driven‑marketing products with an emphasis on automotive insights, loyalty analytics, and audience solutions for digital marketing agencies. You will guide a portfolio of products that help OEMs, lenders, dealers, agencies, and marketers understand consumer behavior, target audiences more effectively, and make smarter decisions using automotive market intelligence.

You bring deep automotive industry expertise, knowledge of digital marketing technologies and data ecosystems, and experience building successful marketing products.

Responsibilities

Product Strategy & Vision

• Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products.
• Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing.
• Develop long-term product vision aligned with our goals and revenue targets.

Product Development & Execution

• Lead end-to-end‑ product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration.
• Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing‑, scalable products.
• Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements.

Market & Customer Engagement

• Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases.
• Represent the product suite externally through customer meetings, industry events, and solution demos.
• Translate customer feedback into applicable product requirements.

Leadership & Cross Functional‑ Collaboration

• Mentor product managers and foster a culture of innovation and data driven decision-making.
• Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to‑ ‑market strategies, and training.
• Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion.

• 10+ years of experience in product management, with at least 5 years in a leadership role.
• Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields).
• Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation.
• Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights).
• Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps.
• Experience translating technical concepts to non‑technical audiences.
• Experience collaborating with engineering, analytics, and data science teams.

Preferred Qualifications

• Experience with automotive loyalty modeling, retention and conquest analysis, and market share measurement.
• Knowledge of privacy regulations (GDPR, CCPA, DPPA) and compliant audience data‑ workflows.
• Background working with APIs, identity resolution, location data, or large‑scale consumer datasets.
• MBA or advanced degree related to business, marketing, or data analytics.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Fully remote environment
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. We have listed the base pay range for this position above. Within this range, we determine pay based on factors like work location, job-related experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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