Gerente de Mercadeo ECS
- Bogota
- Product Development
- Permanent
- Hybrid
- Full Time
This vacancy has now expired. Please see similar roles below...
En ECS (Experian Consumer Services), nos enfocamos en conectar a las personas con soluciones digitales que les permitan entender, manejar y mejorar su salud financiera. A través de MiDatacrédito, nuestros usuarios acceden a su historial crediticio, oportunidades de financiación, soluciones de deudas, educación financiera, y mucho más.
Nuestro propósito es claro: ayudar a las personas a tener una vida financiera más sana, segura y con oportunidades reales.
🎯 ¿Cuál será tu propósito como Gerente de Mercadeo ECS?
Tendrás la responsabilidad de liderar la estrategia de marketing digital enfocada en la adquisición de usuarios, generación de tráfico, posicionamiento de marca y conversión de oportunidades. Además, serás clave en la toma de decisiones basadas en datos y la optimización continua de campañas. Reportarás directamente al Head de la unidad de negocio B2C / B2B2C y liderarás un equipo multidisciplinario con foco en performance y rentabilidad.
🧩 Tus principales retos y responsabilidades
Diseñar e implementar la estrategia integral de marketing para todos los canales (online y offline).
Liderar equipos enfocados en adquisición digital, analítica y posicionamiento de marca.
Monitorear indicadores clave de rendimiento (KPIs) y elaborar reportes semanales y mensuales con foco en resultados y mejoras.
Impulsar una cultura data-driven, asegurando calidad, trazabilidad y análisis de datos para la toma de decisiones.
Gestionar relaciones con aliados estratégicos, proveedores de medios, agencias y canales de distribución.
Garantizar el cumplimiento normativo en temas de protección de datos y consentimiento del usuario.
Supervisar campañas ATL, BTL, eventos físicos y medios digitales.
En Experian, somos una de las empresas líderes del mundo en datos, tecnología e innovación. Ayudamos a millones de personas a construir un futuro financiero más saludable, ofreciendo soluciones que empoderan desde individuos hasta grandes empresas. Desde nuestras herramientas de analítica avanzada hasta plataformas digitales de educación financiera, impactamos vidas reales todos los días.
Somos más de 22.000 personas en 32 países, conectadas por un mismo propósito: usar el poder de los datos para crear oportunidades para todos. Y lo hacemos en un ambiente donde se valora la diversidad, la inclusión y el bienestar integral del talento.
🧠 Lo que estamos buscando en ti
Profesional en Mercadeo, Publicidad o afines.
Mínimo 7 años de experiencia en marketing digital, performance marketing, SEO/SEM, CRM y medios pagos (Google Ads, Meta, etc.).
Inglés B2 (intermedio alto/conversacional) indispensable.
Sólida experiencia liderando equipos multidisciplinarios y proyectos multicanal.
Mentalidad ágil, innovadora, con alto enfoque en métricas y orientada al cliente.
Deseable experiencia en Fintech, seguros, retail digital o sectores con fuerte presencia digital.
Plus si tienes experiencia en analítica de datos, BI o automatización de campañas.
🌟 ¿Por qué elegir Experian?
✔️ Cultura de innovación: Aquí se te escucha. Tus ideas pueden convertirse en nuevos productos o procesos.
✔️ Crecimiento profesional: Plan de desarrollo profesional continuo, con acceso a plataformas internas de aprendizaje y certificaciones.
✔️ Work-life balance real: Flexibilidad, bienestar físico y mental a través de diferentes alianzas, y un ambiente colaborativo e inclusivo.
✔️ Impacto global: Lo que haces aquí se ve reflejado en la vida de millones de personas
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Explora la reconocida cultura de Experian, donde “las personas son lo primero”
Ser parte de Experian es emocionante. Cada día trae nuevos desafíos, oportunidades y formas de hacer lo que mejor sabemos: aprovechar nuestras tecnologías innovadoras y datos para trabajar de maneras nuevas y sorprendentes. Todo reunido en un solo pensamiento: Descubre lo inesperado.
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