CRM Insights Analyst

We are looking for an experienced CRM Insights Analyst to join our customer-focused Marketing team in Consumer Services. Reporting to the CRM Performance Manager, you will help develop segmentation and data strategies to drive improvements across our multi-channel customer communications as part of the CRM marketing team. You will be customer-focused, commercially motivated and experienced at translating insights into actionable recommendations. You will support the insight-driven customer communications programmes.

• Support the CRM customer contact strategy – Customer Journey planning to ensure we have the right trigger programmes in place and that these are constantly improved the customer life cycle journeys to maximise customer lifetime value.
• Support CRM test and learn programme – you will work with campaign managers to test hypotheses and ensure that all communications are tested and optimised, including testing of communications timing, multi-channel impact and A/B testing
• Support the segmentation and customer lifecycle strategy – to ensure customer data is used to drive a personalised customer experience, focusing resource on where it makes the most impact on sales to segment messaging and product offerings
• Use insights to identify new customer communication opportunities
• Conduct deep dive post-camping analysis – use SQL and multiple data sources to analyse the customer and commercial impact of different email and push campaig

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

• Analytical experience with experience writing and executing SQL queries
• Advanced Excel (including pivot tables and advanced formulas an advantage)
• Experience pulling and presenting results/analysis
• Commercial acumen and strategic understanding
• Experience using Google Analytics 4

• Experience using Mixpanel
• Experience creating reporting dashboards would be beneficial
• Understanding & knowledge of Marketing/CRM

Benefits package includes:

• Hybrid working
• Great compensation package and discretionary bonus
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: E/EB9

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