CRM Program Marketing Manager, Loyalty - Remote

Experian is looking for a CRM Lifecycle Program Manager to lead the strategy, and growth of our customer loyalty ecosystem—including digital badges, rewards, and engagement programs. You will oversee email, push, and SMS campaigns focused on loyalty, engagement, and retention, while managing performance through main metrics such as open rates, click-through rates, and product engagement. You will design and implement data-driven strategies that enhance customer experience, increase retention, and guide lifetime value, partnering with Product, Marketing, and Analytics teams to deliver personalized customer journeys. You will combine, program management, and performance marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty.

Responsibilities:

• Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends.
• Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. Build customer journeys and personalized offers to promote engagement and main actions. Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged.
• Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
• Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs.
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

• 5+ years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
• Experience launching or managing loyalty, rewards, gamification, or retention programs.
• Experience with gamification mechanics (badges, tiers, incentives).
• Bachelor's degree in marketing, business, communications, or a related field.
• Experience providing email and push marketing programs at the enterprise level
• Understand campaign performance metrics and translate data into applicable insights.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.htmlse let us know at the earliest opportunity.

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