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Senior Product Marketing Manager

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Marketing and Communications
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195562 Requisition #

We are looking for an energetic and driven Senior Product Marketing Manager to help build a world-class Product Marketing team.  The person in this role will become a subject matter expert on the markets, the buyer journey, the sales experience, and the challenges our clients and their customers face.  The role includes establishing our market positioning, developing strong messaging, and defining our go-to-market strategy for new products and key enhancements to support the sales and marketing of Experian’s B2B product solutions across a range of industries.  The person in this role will engage with stakeholders across the organization to evangelize our products and their benefits, educate on how our products solve client problems, collaborate on business development and partnership opportunities,  and partner with Integrated Marketing to target the right buyers and influencers.

This smart, creative marketer will have strong intellectual curiosity and blend strategic marketing expertise with technical skills and capabilities that enable them to adeptly create compelling marketing and sales enablement strategies and content.


The person in this role will be a proactive, influential, strategic leader who develops quality relationships with colleagues, is comfortable engaging with Senior Leadership, questions status quo to drive improvements and change, and expertly drives cross-functional efforts to meet business goals.

 
Responsibilities include: 
  • Client/ market research and expertise – developing an understanding of the market, the buyer personas and needs, and the competitive environment. Drive ongoing ‘Voice of the Customer’ best practices.
  • Go-to-market plans and strategies –  coordinating across groups to define and execute smart strategies and effective go-to-market plans
  • Value proposition and positioning – clearly articulating product messaging that differentiates our products and resonates with targeted market segments and across channels.
  • Sales enablement and product marketing content - create and manage compelling internal/external product content (e.g., pitch decks, case studies, videos, product sheets, etc.) and other resources including including but not limited to presentations, product sheets, videos, training tools, website content, white papers, objection handling, FAQs and case studies
  • Thought leadership - Be a thought partner and input point for our Product Management team to help inform the product roadmap and vision.
  • Data insights and analytic skills—leverage data to make informed decisions as well as track, analyze and optimize marketing performance. 

Required Skills and Experience

  • BS/BA and related work experience required
  • MBA strongly preferred
  • Minimum of 10+ years of experience in product marketing, product management and/or sales in a marketing information, services or technology company of which at least 5 years were in a leadership role
  • Demonstrated success in launching digital, Software-as-a-Service or related products driving messaging, positioning and sales enablement
  • General experience with the range of digital marketing strategies, channels and best practices
  • Naturally curious and a ‘continuous learner’ with excellent critical thinking, analytical, and problem-solving skills
  • Demonstrated ability to develop a vision, strategy and plan to get there
  • Ability to navigate ambiguity to drive to clarity and execution/ delivery
  • Ability to shine in a collaborative, cross-team capacity with strong verbal and in-person communication skills that demonstrate interpersonal savvy
  • Strong organizational and time management skills, attention to detail and effective management of multiple priorities
  • Excellent written communication skills - clear, concise and streamlined
  • Process-driven, with ability to develop repeatable processes that scale
  • Highly proficiency computer skills and adept at evaluating, learning and adapting to new systems and tools.

EOE including Disability/Veterans


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