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Senior Digital Marketing Specialist

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Marketing and Communications
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195996 Requisition #
Thanks for your interest in the Senior Digital Marketing Specialist position. Unfortunately this position has been closed but you can search our 556 open jobs by clicking here.
What your background looks like
• BA/BS degree in marketing or related field
• Minimum of 3+ years experience running SEM/PPC and Display campaigns across various channels including but not limited to Google/Bing and LinkedIn, preferably with a B2B focus
• Google AdWords and/or Google Analytics Certification Preferred
• Experience working with digital marketing tools including: SEMrush, Google Search Console, etc.
• Experience working with enterprise-level content management systems: Adobe Experience Manager & Adobe Analytics preferred
• Background in marketing technology and data analytics, including experience with multi-channel attribution, conversion rate optimization, and customer segmentation
• Strong understanding of A/B testing, funnel optimization, traffic analysis, and personalization
• Technical expertise including understanding of HTML, CSS, or other programming languages a plus
• Experience managing a budget and ROI
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking

Perks
• 15 vacation days to start, in addition to five sick days and two volunteer days each year
• Bonus eligible position with a bonus target of 10%
• Employee stock purchase program and 401K matching
• Wellness initiatives, online discounts, employee discounts, pet insurance and more


EOE including Disability/Veterans

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