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Director of Strategy - Experian - London

195297 Requisition #
Experian is a leading global information services company that unlocks the power of data to create opportunities for consumers, businesses and societies across the world. 
During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity. 
We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.
For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.
Our 17,000 people in 37 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.

In Decision Analytics we unlock meaning within data to help clients solve problems and drive better decisions and outcomes; Is this customer who they claim to be? Can this person afford the loan they’re asking for? Does this person qualify for a service we provide?

Organisations need to answer these sorts of questions hundreds, thousands, even millions of times a day. As well as answering them accurately and consistently, they need to answer them quickly because that’s what their customers expect. 

We help our clients do this – minimising the risk to their organisation while delivering the type of customer experience that people expect. We help them to lend effectively, to detect and minimise fraud and to comply with legal requirements. We help them identify new opportunities including more efficient ways to run their business and better ways to cross-sell their products.  

We do this by combining our own data with data from our clients and third parties. We then use advanced technologies to organise and analyse this data, turning it into useful, meaningful information which our customers can act on. Our clients can make lending decisions on hundreds of millions of credit applications every year and can also avoid fraud by checking that applicants are who they say they are.


Decision Analytics (DA) is a fast-growing business line, which in FY19 generated $728 million in annual revenue and contributed 15% towards overall Experian group revenue. 

Decision Analytics is core to Experian’s strategic plans and a critical element of its growth ambitions now and in the future. There is strategic ambition to grow the DA business to generate $1.9b in revenue annually – by 2024. This ambition is forecast to be realised through a combination of organic / selective inorganic, product line growth as well as productivity and structural growth opportunities. 

Decision Analytics comprises three main product lines: Decisioning Software, Identity & Fraud, and Analytics. This business line competes globally and occupies a market leading position in our main regions across a multitude of industry verticals – notably in financial services, telecommunications, utilities and public sector. Competitors include FICO, CRIF, Equifax, TransUnion, IBM, PEGA, SAS and many smaller, niche providers. 

This is a visible and critical role, with high leadership exposure, and is critical to influence across central and regional team leaders. As such we are looking for an inspirational strategy leader who can support our ambitions and continue to evolve the team to drive additional growth across our product lines and markets 

Context & Focus:

The current Marketing & Strategy team has had a significant impact on the growth of the Global Decision Analytics business. 

Looking ahead, Experian is making significant investments to accelerate innovation and to drive scale across the regions – with particular emphasis on; strategy and strategic focus areas, and mergers and acquisitions. 

This requires a more collaborative, commercially focused approach with our regional stakeholders as we look to create localized offerings while ensuring global economies of scale – across new and existing verticals.

As a result, we require a leader who can take full advantage of these opportunities and who can increase the depth and strength of the business line in the area of Strategy, organic and inorganic.

Job Responsibilities:

Driving business strategy development and planning processes across Global DA
Leading the annual production of Global DA’s 5-year strategic plan with all key stakeholders in Global DA and the regional DA teams
Partnering with the 3 business lines leaders and their product strategy experts to define a clear short- and long-term growth strategy (organic and inorganic), and to develop and prioritise new strategic initiatives and investment opportunities for their businesses; debating with them what the market and competitive trends mean for the business; helping flesh out the areas to solve between the business lines
Producing compelling materials to support strategic decision-making and to explain our strategy
Engaging regional stakeholders across the globe to foster alignment and to understand regional nuances
Fostering a deep understanding of the market, client trends and competitive activities across Global DA; leading the research, and supporting its dissemination internally
Establishing a clear view of how the growth of AI/ML, the digital era and other long-term market trends are impacting on our business and market potential
Supporting the Global DA CTO and his leadership team in the articulation of how our technology strategy supports our business strategy and objectives, and how our business strategy could impact our technology strategy
Managing a team of 4 across US, UK and Asia focused on market intelligence, M&A coordination, and relationship management with research analyst firms (e.g. Gartner, Forrester); creating a culture of excellence and helping develop all members of the team
Driving the strategic use of M&A to accelerate growth and to open up new markets; driving M&A landscape analysis to support the business line leaders and their teams; facilitating the internal engagement with Global DA, Regional DA teams and the Corporate Development team in support of our M&A agenda, and supporting deal execution and post-merger integration where appropriate
Creating a culture our excellence in the articulation of our strategy across Global DA, and supporting our internal and external efforts to communicate it
Driving our engagement with market research firms to ensure that our strategic vision and execution focus are well-represented in their reports, in order to support our marketing and commercial efforts across the globe
Board meeting materials and preparation
Candidate Profile – Skills, Attributes & Knowledge:

Proven experience in strategy formulation
Clear thinker and excellent communicator both written and verbal able to create internal and external awareness of the strategy and the vision of product lines, coupled with ability to roll up sleeves
Ability to synthesise information into clear strategies (intellectual horsepower to assess operational issues and synthesize information at speed)
Global mindset, open to different cultures, people and aware of the different markets and industries across all different regions
Excellent relationship building skills and natural collaborator, connector and networker – in particular to continue to strengthen ways of working and relationships across regions
Ability to effectively challenge views and build consensus
Self-motivated, disciplined and structured

Candidate Profile – Industry & Domain Experience & Qualifications:

Extensive business experience, including significant relevant experience in a tier 1 strategy consulting firm
Industry experience most likely obtained in Banking / Software / Data / Tech / Telco companies
Interest in relevant technologies like Artificial Intelligence
Business / Engineering Degree plus MBA preferred

Equal Employment Opportunity Statement:

It is the policy of Experian to provide equal employment opportunities to all employees and applicants for employment. All employment practices such as recruitment, selection, promotions, and other terms and conditions of employment are administered in a manner designed to ensure that employees and applicants for employment are not subjected to discrimination on the basis of race, colour, national origin, ancestry, religion, citizenship, age, gender, gender expression or identity, sexual orientation, marital status, disability, pregnancy, medical condition, genetic information, protected veterans, or any other protected characteristic under applicable law

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