Global Product Marketing Director – Identity and Fraud – Experian NottinghamApply Now Experian is an Equal Opportunity Employer Including Disability/Veterans Job Number: 19654 Nottingham, United Kingdom
Global Product Marketing Director – Identity and Fraud – Experian Nottingham
Are you passionate about the potential for data and analytics to make a positive difference in the lives of people worldwide? If the answer is yes, we may have the perfect job for you. In the global Product Marketing Director role, you will work closely with the senior leaders across product, marketing and sales teams to develop and drive compelling propositions, go-to-market strategy and processes, and sales enablement tools for Experian’s Identity and Fraud products.
The ideal candidate will be:
A strong communicator with the ability to engage at executive levels to influence the development of product and commercial strategies.
Grounded in a technology field with the ability to quickly grasp the business-to-business market for Decisioning products across verticals and regions.
Expert at framing commercial opportunities and applying a structured approach to developing and overseeing execution of go-to-market strategies.
Highly skilled in deriving meaning and clarity from diverse sources of intelligence to understand market opportunities, position Experian capabilities into differentiated propositions, and create compelling messaging frameworks.
Adept at conveying ideas and information through slides, presentations and written materials.
An energetic and highly organized individual with at least seven years of experience in product or strategic marketing, business planning and/or new product introduction. BS/BA degree required; MBA or equivalent experience preferred.
Collaborates with global and regional teams to define the go-to-market strategy and model for assigned products.
Provides leadership to regularly assess go-to-market processes and continuously improve processes, performance, and engagement across global and regional teams.
Develops a deep understanding of our markets and buyers by leveraging insight from internal and external sources to inform strategies.
Develops propositions, positioning, and messaging which resonates with buyers; works with product teams and other experts to create enablement content that is fit for purpose for use by global and regional teams.
Partners with finance, product management, and market/competitive intelligence teams to ensure consistent processes are in place to capture and communicate the market response to our solutions including leading indicators such as win/loss analysis, pipeline and revenue growth, competitive activities, etc.
As staffing allows, leads the development of a range of product marketing programs, as required, including customer references, testimonials and case studies
Serves as market-facing subject matter expert (SME) for the Identity and Fraud portfolio, including interfacing with industry analysts