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Director of Marketing, Demand Generation

Experian is an Equal Opportunity Employer Including Disability/Veterans Job Number: 183223

Description

Experian Partner Solutions is a leading provider of credit education, credit data and identity management solutions for businesses and their consumers. In 2016, Experian acquired Austin-based CSID, which was founded in 2006 by a few serial entrepreneurs with a passion for helping consumers protect something they treasure most – their identity. The company evolved into a fast-growing cybersecurity startup helping businesses, both large and small, and 30+ million consumers (including families) with identity/fraud protection and data breach recovery (think Fortune 500 retailer gets hacked and credit card numbers get stolen).

Your Opportunity
The Partner Solutions marketing team seeks a demand generation expert to drive new acquisitions, and revenue growth for our Enterprise B2B2C program. This key marketing leadership role will focus on leading demand generation marketing strategies, developing and executing inbound and outbound campaigns, driving sales enablement, and aligning with inside sales teams to deliver results.

This person is data-driven with strong experience refining programs to continually improve KPI’s. Experience across a variety of acquisition channels including digital, email, events and beyond. The Marketing Director, Demand Generation will be partnering closely with the EPS sales teams, making sure marketing always delivers the highest quality leads possible, shortening sales cycles, making sales efforts more effective, and driving revenue pipeline. The right person for the role has a strong “Big Picture” mentality but is also willing and able to focus on execution.

As a leader, you inspire teams to go above and beyond in order to achieve business goals. “In to Win” is in your DNA, and you bring that fire and excitement to your team and the work you do together.

Responsibilities:
• Drive EPS’s partner acquisition strategy to increase high-quality leads that convert into revenue
• Develop and execute multi-channel, integrated demand generation campaigns that leverage digital, email, direct mail, events and sales channels
• Partner with Sales to increase velocity of the sales funnel and revenue pipeline. This includes list acquisition, scoring, campaign management and prioritization
• Identify, quantify, prioritize, and execute opportunities to test new and emerging channels.
• Analyze campaign and channel performance to drive continued process improvements
• Manage the integrated acquisition plan and forecast across all channels. Develop budgets and forecasts and manage to them
• Lead, inspire, manage, and mentor direct reports and broader marketing team to maximize their individual potential and professional growth, as well as ability to function effectively as a team
• Lead the day-to-day operations of the team to ensure effectiveness, efficiency, and scalability
• Build a culture of accountability and successfully crossing the finish line
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement. You and your team must be forward thinking and always testing new opportunities

Knowledge, Experience & Qualifications

• Proven track record of driving revenue growth and working hand-in-hand with sales
• 10+ years of marketing experience across a variety of channels and running cross-functional campaigns to acquire new partners. Some B2B experience required.
• 4+ years of experience working with inside sales organizations, including experience with Salesforce, marketing automation platforms (HubSpot preferred), and marketing databases
• A dynamic, confident personality with the ability to successfully drive projects with minimal guidance
• Proven creative thinker that can generate and execute on innovative "breakout" marketing ideas for integrated campaigns.
• Proven track record in working successfully in a fast paced environment to effectively manage multiple projects
• BA/BS in Marketing or related field required
• MBA preferred
• 5+ years people management skills